STRATEGI BRAND
Perjelas brand sebelum desain dibangun di atas kebingungan
Memperjelas audiens, positioning, peluang, pesan, dan arah website sebelum visual atau build dimulai.
Jika pesan belum jelas
Strategi Brand
Positioning, hierarki pesan, dan kejelasan audiens sebelum desain.
Diagnosis brandArah audiensScan kompetitor/pembandingArea peluangPernyataan positioningFramework pesan
PROBLEM
Strategi yang kabur membuat revisi lebih mahal
Audiens yang belum jelas, positioning generik, pesan homepage yang lemah, dan arah konten yang tercecer sering membuat revisi menjadi mahal.
Best fit
- Launch penawaran baru
- Reposisi bisnis
- Perencanaan rewrite homepage
- Persiapan rebuild brand dan website
PricingMulai dariRp1.490.000
Indonesia pricing is locally adjusted. Final scope is confirmed before work begins.
DELIVERABLES
Perjelas Strategi Brand
Arah audiens
Scan kompetitor/pembanding
Area peluang
Pernyataan positioning
Framework pesan
Arah pesan website
PACKAGES
Starting points scoped before work begins
ADD-ONS
Optional additions when the scope needs more depth
Add-ons are only included when they clearly support the approved project scope.
Deep competitor review, up to 10 competitors
A deeper scan when competitor context is important.
Harga tambahanRp499.000Customer survey or interview script
Questions for validating audience, message, or offer assumptions.
Harga tambahanRp399.000Naming direction, up to 10 name ideas
Name directions with short rationale for each option.
Harga tambahanRp790.000Homepage copy draft
A clearer first draft for the homepage message flow.
Harga tambahanRp590.000Service page message framework
Message structure for one service page.
Harga tambahanRp590.000Campaign angle ideas, up to 10 angles
Campaign angles that connect the brand message to market entry.
Harga tambahanRp590.000Pitch deck messaging outline
A messaging outline for a compact pitch or presentation deck.
Harga tambahanRp690.000Extra audience segment mapping
Additional segment clarity when the audience is split.
Harga tambahanRp399.000PAYMENT TERMS
Payment terms
Projects start after the first payment is received. Final files, launch handover, and ownership transfer are completed after final payment.
- Clarity Review and digital products: full payment upfront
- Add-ons under Rp1.000.000: full payment upfront
- Brand Strategy and Brand Identity: 50% down payment, 50% before final handover
- Website Launch and Brand-to-Web Launch System: 50% down payment, 50% before launch or handover
- Custom Digital Systems under Rp15.000.000: 50% down payment, 50% before handover
- Custom Digital Systems above Rp15.000.000: 50% down payment, 30% after approved build preview, 20% before final handover
PROOF EXAMPLES
Positioning, hierarki pesan, dan kejelasan audiens sebelum desain
Preview dokumen strategi
Use this proof type to review the service output before making bigger claims.
Frame positioning
Use this proof type to review the service output before making bigger claims.
Hierarki pesan
Use this proof type to review the service output before making bigger claims.
Arah pesan website
Use this proof type to review the service output before making bigger claims.
PROCESS
Clarity-to-Launch System
- 01
Diagnosis
Menemukan masalah pada pesan, penawaran, bukti, dan pengalaman website.
Catatan kejelasan - 02
Posisikan
Menentukan audiens, positioning, dan arah pesan yang lebih tajam.
Frame positioning - 03
Sistemkan
Mengubah strategi menjadi struktur visual, UX, halaman, dan deliverable.
Peta sistem - 04
Bangun
Membangun identitas, halaman, dan komponen website sesuai scope.
Build siap launch - 05
Handover
Menyiapkan aset, catatan, dan aturan penggunaan ulang untuk handover.
Panduan handover
CONTEXTUAL FAQ
Pertanyaan sebelum scope-nya jelas
Kapan sebaiknya memilih Strategi Brand?
Pilih Strategi Brand ketika audiens, penawaran, positioning, atau pesan homepage masih belum jelas.
Apakah strategi bisa dikerjakan sebagai fase terpisah?
Bisa. Strategi dapat menjadi fase pertama sebelum identitas visual atau eksekusi website.