BRAND IDENTITY
Build a visual system people can recognize and reuse
Build a reusable visual system across logo, color, typography, brand assets, and application rules.
If the look is inconsistent
Brand Identity
A reusable visual system, not a one-off logo.
Logo direction or refinementColor paletteTypography systemBrand elementsLayout rulesSocial/profile starter assets
PROBLEM
A logo is not the system. It is only one part of it
A logo is only one part of a usable identity. Fedrix builds the system around color, type, layout, graphic assets, rules, and applications.
Best fit
- Inconsistent brand look
- New brand launch
- Rebrand preparation
- Brands needing reusable visual rules
PricingStarting from$179
Indonesia pricing is locally adjusted. Final scope is confirmed before work begins.
DELIVERABLES
Start Identity Foundation
Color palette
Typography system
Brand elements
Layout rules
Social/profile starter assets
Mini brand guideline
PACKAGES
Starting points scoped before work begins
ADD-ONS
Optional additions when the scope needs more depth
Add-ons are only included when they clearly support the approved project scope.
Extra logo concept set, 2-3 additional concepts
Additional creative directions when the logo decision needs wider exploration.
Add-on price$89Logo refinement round beyond included revision
A focused extra refinement after included revision scope.
Add-on price$29Social media template pack, 6 templates
Starter post/story direction for a compact social presence.
Add-on price$49Social media template pack, 12 templates
A broader social template set for launch or campaign use.
Add-on price$89Brand guideline expansion
Expanded rules so the identity is easier to reuse.
Add-on price$89Packaging or label concept, 1 product line
A visual direction for one product packaging or label line.
Add-on price$69Presentation template, up to 10 slides
A presentation template direction for early sales or partner decks.
Add-on price$59Business card or stationery set
Simple printed identity applications for operational touchpoints.
Add-on price$39Simple motion logo direction
Motion direction notes for a simple logo movement concept.
Add-on price$79Additional application mockups, 5 mockups
More mockups to show the system in practical use.
Add-on price$39Brand asset export for Canva use
Prepare selected assets for easier Canva handoff.
Add-on price$29PAYMENT TERMS
Payment terms
Projects start after the first payment is received. Final files, launch handover, and ownership transfer are completed after final payment.
- Clarity Review and digital products: full payment upfront
- Add-ons under $99: full payment upfront
- Brand Strategy and Brand Identity: 50% down payment, 50% before final handover
- Website Launch and Brand-to-Web Launch System: 50% down payment, 50% before launch or handover
- Custom Digital Systems under $1,200: 50% down payment, 50% before handover
- Custom Digital Systems above $1,200: 50% down payment, 30% after approved build preview, 20% before final handover
PROOF EXAMPLES
A reusable visual system, not a one-off logo
Brand board
Use this proof type to review the service output before making bigger claims.
Logo usage
Use this proof type to review the service output before making bigger claims.
Color and type system
Use this proof type to review the service output before making bigger claims.
Application previews
Use this proof type to review the service output before making bigger claims.
PROCESS
Clarity-to-Launch System
- 01
Diagnose
Find the issue inside the message, offer, proof, and website experience.
Clarity notes - 02
Position
Define audience, positioning, and sharper message direction.
Positioning frame - 03
Systemize
Turn strategy into visual, UX, page, and deliverable structure.
System map - 04
Build
Build identity, pages, and website components within scope.
Launch build - 05
Handover
Prepare assets, notes, and update rules for reuse.
Handover guide
CONTEXTUAL FAQ
Questions before the scope is clear
Is this only logo design?
No. The identity work focuses on reusable rules and applications, not a one-off logo file.