IDR / IDChallenge
The brand needed to feel more precise than generic furniture branding, with a clearer story around joinery, custom pieces, efficient spaces, and thoughtful detail.
Dovetaila
A refined furniture and interior brand shaped around precision, craftsmanship, and intentional fit.
- Status
- Live client project
- Role
- Brand Strategy / Brand Identity
- Year
- 2026
Strategic direction
The direction fits modular custom pieces for apartments, home offices, small cafés, or business spaces.
What changed
Positioning, story, identity, and application direction were aligned around precision, craft, and intentional fit.
Scope boundary
Shows strategy and identity direction through approved catalog, signage, and social proof assets.
Deliverables
- Positioning direction
- Brand story direction
- Visual identity direction
- Material and craft visual language
- Brand application mockups
StrategyIdentityInteriorCraft
Open public project
