IDR / IDChallenge
The brand needed to signal Indonesian heritage without looking old-fashioned, while staying approachable for daily kitchens, packaged products, and potentially global buyers.
Rasa Nusantara
A modern Indonesian flavor brand built around regional taste, everyday convenience, and a fresh heritage-rooted identity.
- Status
- Client project — not publicly launched
- Role
- Brand Identity / Packaging Direction
- Year
- 2026
Strategic direction
Familiar local cues such as chili and subtle batik-inspired motifs create heritage cues without making the brand feel dated.
What changed
The approved direction connected packaging, menu, social, and signage applications through one modern, heritage-rooted visual system.
Scope boundary
Shows heritage cues through approved packaging, menu, and application proof.
Deliverables
- Brand identity direction
- Packaging direction
- Menu or product system
- Social media templates
- Signage and application mockups
Brand IdentityPackagingFood BrandHeritage
