What the project is
Je t'aime is presented as a women's contemporary fashion brand built around modern romance and quiet luxury.
Women's Contemporary Fashion
Je t'aime
A women's contemporary fashion identity built around modern romance, quiet luxury, and editorial calm.
Why it needed clarity
The brand needed to feel elevated without becoming overly formal, romantic without feeling childish, and premium without depending on trend-heavy styling.
DIRECTION
The identity fits soft tailoring, refined knitwear, and everyday essentials styled with editorial calm
Shows identity and editorial campaign direction through public concept assets.
Brand identity direction
Editorial mood system
Typography and palette direction
Campaign visual language
Product story direction
GALLERY
Proof images and deliverable direction
A women's contemporary fashion identity built around modern romance, quiet luxury, and editorial calm.
Editorial identity direction
Public concept assets available
- Identity
- Fashion
- Editorial
- Premium