Fashion E-commerce System

Kirei Sol

A full custom full-stack e-commerce system for a refined women's fashion brand preparing a 9-SKU launch.

Service
Full Custom Full-Stack E-commerce / Brand-to-Web Execution
Industry
Fashion
Year
2026
Kirei Sol cover visual
Context

What the project is

This case proves that Fedrix can move beyond static websites into custom commerce systems when the business workflow is specific enough.

Kirei Sol is a women's fashion brand led by Clarissa, a NAFA Fashion Design Diploma graduate with internship experience in Singapore and based in Surabaya. The name combines clean, refined beauty with sun-like warmth, energy, and identity.

The near-term launch target is 9 final SKUs across inner, outer, and bottom categories.

Challenge

Why it needed clarity

Kirei Sol does not only need a catalog page. The business needs a full-stack e-commerce system that can support product storytelling, SKU structure, product discovery, ordering flow, operational visibility, and a premium fashion brand experience.

DIRECTION

Kirei Sol should be framed as a full custom e-commerce system in progress

Full-stack commerce screens are in progress. Current public proof uses brand direction and website direction assets without faking admin or checkout screenshots.

Full custom full-stack e-commerce website

Fashion e-commerce information architecture

Homepage and campaign landing structure

Product category system for Inner, Outer, and Bottom

Product listing and product detail page UX

Cart and checkout or inquiry-to-order flow

Inventory/SKU structure planning

Responsive UI

GALLERY

Proof images and deliverable direction

A full custom full-stack e-commerce system for a refined women's fashion brand preparing a 9-SKU launch.

Project 1 of 7
WHAT THIS PROVES

Full custom e-commerce direction without fake proof

Full custom e-commerce in progress

  • Full-Stack
  • E-commerce
  • Fashion
  • Website
  • Admin System
  • Product Flow
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